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Copy Clichés:
49 Phrases That Make You Sound Like Background Noise—and Cost You the Clients Who Were This Close to Buying (and What to Write Instead)
Upgrade your copy in under an hour, without crying into a thesaurus.
Grab this sassy little guide and get ready to cringe, laugh, and rewrite your way to bolder, better, book-me-now copy.
🚨 One-Time Offer: $37 — That’s Over 50% Off If You Snatch It Up Pronto 🚨
(Normally $75—and worth 100x the price when it lands you clients)
The cold, hard, brutal truth that hardly anyone is talking about is…
You might be using copy clichés. And not even know it.
And if you think AI has got you automatically covered… Think again. You need to know how to spot a cliché. AI is one of the worst offenders because it just copies what others say!)
Clichés sounded pretty good when they were first invented. Polished. Professional. But they soon become the copy equivalent of that song that’s catchy, but now it’s on its eighty millionth remix, is playing in the anti-histamine aisle, and we’re all tired.
Clichés are sales repellents.
They don’t spark curiosity.
They don’t show personality.
And worst of all? They don’t sell.
Because once someone decides your copy does not surprise and delight them…
Not thrilling... Not click-worthy…
You’ve lost them. Maybe permanently.
No matter how good you are at what you do, if your words don’t stop the scroll, dance in their mind’s eye, and spark action, your genius offer never gets a chance to shine.
So What DO You Want Your Copy to Do?
You’ve poured your time, talent, and probably your last good nerve into building a brilliant business.
So why let your copy sabotage it with tired phrases that make you sound like you took a weekend course called “How to Say Nothing in 10 Steps”?
Let’s zoom out for a sec.
You didn’t start your business so you could spend hours wrestling with a blank Google Doc, wondering if you’re allowed to say the word “empower” on a sales page.
(Spoiler Alert: the answer is always “No.”)
You started it because…
✨ You wanted freedom—not just to work in your underwear, but to say what you really mean, do what you love, and get paid for it.
✨ You wanted to be undeniable—the kind of person whose presence (and sales pages) make people lean in and say, “Who is this and how do I hire them?”
✨ You wanted to feel fully expressed—not watered down, templated, or shrink-wrapped in “online entrepreneur voice.”
✨ You wanted recognition for your brilliance, your originality, and YOUR way of doing things that no one else can replicate. (100% CRUCIAL IN THE AGE OF AI CLONES)
✨ You wanted to write something once and have it echo—emails forwarded, posts shared, clients DMing, sales rolling in while you make a gluten-free PB&J sandwich.
✨ And you wanted to command attention with your words—the kind that doesn’t shout, but still makes people stop scrolling cat videos and think, “Damn. They know their stuff.”
Cliché-riddled copy doesn’t give you any of that.
In fact, it strips all that away.
It says: “Be smaller. Be safer. Sound like everyone else.”
And that? Is the surest way to disappear into the “Left Unread and Then Bulk Deleted” category.
So What Happens When Your Copy Finally Steps Out of Cliché-landia?
When someone stops sounding like a templated LinkedIn post (no offense) and starts sounding like THEM—but turned all the way up?
Things shift. Fast.
People don’t just “like” your emails and posts.
They feel them.
They remember them.
And more importantly? They act on them.
Your sales page?
Gets gobbled up and read all the way to the bottom—on purpose.
People text it to their besties with a “You need to see this.”
And they buy—without asking 14 questions or requesting a discovery call.
Because your words are doing what they’re meant to do:
Resonate. Inspire. Sell.
That’s why I created
Copy Clichés:
49 Phrases That Make You Sound Like Background Noise — and Cost You the Clients Who Were This Close to Buying (and What to Write Instead)
This spicy little guide breaks down exactly why certain phrases sound nice but sell nothing, and…
✂️ Slices through word fluff like a hot knife through overused Canva quotes—so your message lands with clarity, punch, and zero “what are they actually selling?” energy
📣 Turns generic entrepreneur-speak into high-converting, high-resonance messaging—the kind that gets shared, screenshotted, and booked off of
💬 Gives you plug-and-play, personality-packed swaps that make your copy sound like you on a good hair day
⚠️ Unmasks 49 phrases that are quietly repelling your dream clients—so you stop sounding like a template and start sounding like a trusted authority
🛠️ Equips you with scroll-stopping language tools that make your sales copy do what it’s supposed to do: convert casual lurkers into excited buyers
🔍 Works like a forensic audit for your copy—you’ll spot the “ugh” and instantly know how to flip it into “Ooh, I’d buy that”
💥 Injects energy, specificity, and originality into your words—without needing a thesaurus, a copywriting degree, or a spiritual download from a guy named “Elderberry”
This guide isn’t just here to help you sound better.
It’s here to help you be unforgettable.
… To write in a way that’s sharp, specific, and so unmistakably you that your dream clients feel like you read their minds and buy…even if they—gasp—have to pause Netflix, knock over a half-drunk smoothie, and excavate their credit card from under a pile of unopened mail and existential dread.
You don’t need another fluffy list of “power words.”
You need real-deal swaps, strategy, and spicy examples that take your words from
“Ehhh, I’ve seen this before” to “WHERE IS YOUR LINK I AM READY.”
Before founding Revenue + Reach, Gio Marcus built a million dollar+ copywriting studio that generated over $40 million in sales for top-tier clients who are featured Oprah, The New York Times, CNN, The TODAY Show, Goop, Martha Stewart Living, Elle, Marie Claire, USA Today, People, The American Heart Association, MindBodyGreen, ABC News, CBS News, NBC, Huffington Post, Cosmopolitan, and more.
Her private clients are international bestsellers (with over 35 New York Times bestselling books translated into 190 languages between them), some of them are household names that even her mom in rural Pennsylvania knows (shhhh… can't tell who), and they’ve made it to the red carpet at the Oscars.
If you’re aiming for copy that converts, connects, and doesn’t make people’s eyes glaze over like a stale donut…
Then this is your next move.
No more danger of sounding like a motivational poster in a coworking space.
Grab Copy Clichés: 49 Phrases That Make You Sound Like Background Noise (and What to Write Instead) for just $37 — right here, right now, just this once.
(Normally $75! A penny saved is a penny earned, so you’re practically minting money with this guide.)
Let’s make your words as unforgettable as the time your uncle accidentally hit “reply all.” But in a good way.
Because “it’s your time to shine” is officially banned from the internet.