Strategic Beast

Marketing StrateGY

Brand StrategY

Consultant

Coach

(Now, there’s beaucoup value in calling a spade a spade, but let’s not die of boredom in the process, shall we?)

Dear you,

Let’s talk. I have some ideas that might help you. Here’s a few...

Intelligent go-to-market strategy never goes out of style. 

Paid traffic is here to stay, and your business has the most timely and phenomenal ability to optimize your ad efforts in the history of the world. The WORLD!

Copy is the engine that will triple, then quadruple your revenue.

Everything big started small. 

Now it’s your turn. Tell me, does your branding dazzle your ideal client and spoil them all the way from acquisition to forever fandom?

Is your brand articulating your relevance to the precise group of people who most need to hear what you have to say and take you up on the offers you offer?

Are you working in your zone of genius most of the time? Is your team working in their zone of genius most of the time?

Does your RoAS bring you joy?

Are your emails, Facebook and Instagram posts, YouTube, web copy, and re-marketing efforts hitting all the notes to ensure your community feels seen, supported, and celebrated?

If these questions sting a bit, do not worry. Let me tell you a little story. 

There once was a man from Nantucket.

Er, scratch that. We do PG-13 here.

There once was a company that started in a basement//bedroom//living room. They believed in what they had and felt certain that it would change the world—if only they could reach the right people. But to reach the right people, they had to frame what they sold in a way that appealed to the right crowd.

Hint: what they sold wasn’t widgets or hoo-dads. The real zinger, what put them on the map, were the ideas they were slinging. 

:::Cue the Apple logo here:::

Ideas are everything.

Well, actually, design is everything…

No wait, copy is everything. 

But so is paid traffic!

And then there’s your mission. And your unique selling proposition. And PR. And don’t leave the “Johnnys and Jennies,” A.K.A. your superfans behind. 

The point here is not to contradict or overwhelm. It’s symphony. 

How is everything you’re doing fitting into the most unabashedly glorious gluten- and dairy-filled pizza pie?

What is the sassiest and classiest way for your brand to make the most out of a lean team? How could you garner an entirely new legion of fans overnight?

(Now’s the time to picture a stadium filled with people shouting your name, and spilling copious amounts of beer in the process.)