How to stop faffing around and
start writing copy that works
Revenue
& Reach
COPY MAKES THE LIFE YOU WANT POSSIBLE
The sound of you tapping out your own A-list copy with a smile on your face?
Priceless.
Write your copy. Get the clients.
Make money & make the world a better place.
You already know
that what you do changes lives
But do others get it?
Meaning you’re…
Doing more than just slapping words on the page or plugging the same ‘ol, same ‘ol into a template. (Wondering, “Will this sh!t work??”)
Using tried-and-true copywriting techniques blended with your unique voice and message.
Writing copy that doesn’t sound like “Capital M” marketing, but rather a love letter to the right clients.
And most importantly…
Your copy is undeniably magnetic because not only are you GETTING IT DONE—you’ve got guidance before you write, as you write, and before it goes live from an expert copywriter.
Get updates on enrollment and early-bird bonuses
Maybe you’ve been
skating along with so-so copy.
But what would happen to your business
if you nailed it?
There’s a myth that copywriting is some mysterious and painstaking art that takes years to perfect.
That you need 10 drafts (and 10 drinks) to get it done.
That only certain people have what it takes to write copy that makes people go...
“Damn….It’s like you’re speaking directly to me.”
“Can I sign up early?”
And, “I’m sending allllll my friends to you.”
Maybe you’ve been told that you must hire a copywriter—even though it breaks your heart because you don’t want to hand your voice over to someone else. (At least not yet.)
The truth is that right now YOU are the best person to
write your copy.
Because you get it.
You know your brand voice because it’s yours.
You get what’s at stake.
You know what your potential clients are going through…and what’s possible for them.
You’ve built your business on your heart’s deepest driver, your snazziest of talents, and your daring / truth-telling / hilarious / maybe even renegade point-of-view.
Now it’s time to take your vision and skills to more people than ever.
Maybe you want to reach more people so you can:
Straight-up make more money with your words
Make a bigger splash online
Banish writer’s block
FALL IN LOVE WITH WRITING YOUR COPY
Make the world a kinder, gentler, less trauma-filled place
Get your work into the lives of people who need it
Profit + donate to charitable causes
Be a hero in your communities
Enjoy your damn life!
YOUR COPY IS THE KEY TO ALL THIS AND MORE
If you’ve been wanting to quit wasting time, grow your business (and confidence!!!) by becoming your own best copywriter…
AND get expert guidance, feedback, and accountability as you write your most important high-level copy…
Then drumroll please, because….
You’re invited to a shindig where you get your copy done AND make friends with the shiniest, most put-together, and downright awesomest version of your business.
Introducing
Revenue & Reach
Copywriting mentorship for clear, creative, high-converting copy that’s 100% true to you.
What we’ll do together in Revenue & Reach
Messaging
Before you start writing even a word of copy, we’ll dial in your messaging so your business is impossible to forget or ignore.
Too many business owners skip this step or spend ages agonizing over it. Let’s lay the beautiful bricks that will give your brand a cohesive, sizzling, money-makin’ foundation.
(This is for you if you gesture wildly when you try to explain what you do!)
Opt-in Page
Breaking news! You’ve got something fan-flippin-tastic to offer. It’s totally free and you want to send it over right now.
So how do you make sure your reader not only gets excited by what you’ve got… and hands over their first name AND email address (merciful kittens!)... and that they can’t wait to open it up and devour it?!
Your opt-in page is one of the first chances you have to wow your reader. Let’s make yours irresistible.
Lead Magnet
If it’s been awhile, it’s probably time to get your lead magnet hip with the times.
The good news: gone are the days of brands giving out 200-page ebooks as their freebie.
You want your lead magnet to have a magnetic title, with quick tips (hello strategy!), and plenty of personality for a dazzling and memorable effect on your new, precious lead.
Nurture Sequence
There’s a reason it’s called a nurture sequence—this delicate stage is when your reader decides if they are going to keep reading emails from you or not.
How many emails go in a nurture sequence? What in the hell should you say? Do you point them to your blog or your IG or your booking page?
To be honest, none of this matters if your subject lines don’t sing and your content flops faster than a wig without Aquanet.
So we’ll craft this masterful set of emails just so. And have them be bold, unapologetic, enticing, inviting, and inspiring—especially if you want the kind of long-term relationship with your readers where they put a ring on it, AKA, say yes to working with you!
Home Page
What if your homepage did more than just sit there, but was a sharp sales asset that did the heavy lifting for you?
Most business owners take forever to write their own homepage, and even then it’s still missing the key distinctions that make it more than just a fancy business card.
You’ll learn how to write your homepage quickly, with highly-effective copy that you can be proud of—and start sending lots of traffic to it!
Bio
The wrong bio can actually harm your business… Eeek!
But — done right, and your bio can get you on podcasts, magazine features, and instantly convey your credibility. (A true shortcut to the know-like-trust factor!)
No more shyness or feeling stumped when it comes to talking about yourself. You’ll learn how to use the power of words to call in the high-profile opportunities and clients you want.
Prepare to open the floodgates to a bigger, badder-asser business—you’ll use this copy asset all over the dang place.
Website Services Page
What’s cooking, good looking? That is, what are your delicious offers and who are they for?
In this module, we’ll craft your menu of services so people know exactly which one’s right for them and clamor to buy. Behold the magic of anchoring your offers and get ready to call in the exact type of clients you LOVE to work with—and who will give you stellar testimonials!!!!
Pssst... this pairs well with your pitches, on sales calls, and anywhere else that you talk about what you do and who you love to serve. Easy referrals, here you come.
Sales Page
Sales pages have a reputation for being the most daunting type of copywriting… but you’ll learn how to turn them into the most fun and the most lucrative.
You’ll get yours done using a highly ethical and persuasive formula and behind-the-scenes copywriting techniques that seriously anyone can do.
The result is a high-converting sales page that speaks directly to your ideal client and nudges them from
“Hm, I’m kindaaaa interested….” to a full body “YES!”
(This works for both lower-ticket and higher-ticket offers.)
Sales Email Sequence
What’s the flow for a successful email sequence that sounds like you, isn’t high-pressured or annoying, AND gets people to buy?
And how do you use the power of storytelling to inspire your readers (including those who weren’t thinking they were ready to buy yet)?
You’ll learn how to nail your voice in a 5-email flash sale that gets people clamoring to open up your emails and ready to work with you.
“Improving my copy is like money in the bank”
I've enjoyed every single minute working with Gio. The success
I've had is largely due to my copy.
I had a tendency to write too much and wander with lots of passionate statements smashed together. Gio taught me to weed away what’s unnecessary, which is really hard to do. And while I feel like I could do that on my own, doing it with Gio makes it go 10 times faster and it gets done better.
I’m writing more powerful emails and I'm writing them quicker since I've been working with Gio. Instead of taking an hour and a half to put together a powerful email that gets people's attention, it takes me 15 minutes. That's a huge time saver.
I'm somewhere in the strong-ish category and I'm like, you know what? I want to be a stellar writer. Writing with someone of Gio’s caliber is really smart. It's also a lot of fun. It's a huge gift that she’s given us.”
Kelly Hogaboom
BESPOKE HOGABOOM
WHAT’S INCLUDED
Private Kickoff Session
With Gio
Before we go spelunking into copywriting-land together, we’ll meet so I can get to know you and your business.
We’ll dive into your messaging, positioning, niche, and offers. (I’m here to help guide you before you even put a pen to paper.)
Monthly Training With
Built-In Time to Write
Each month, we’ll kick off a new project with a training session where you’ll learn copywriting best practices. You’ll get savvy with concepts like the knowledge gap, creating urgency, the magic of direct response, writing to the transformation, super benefits that create super fans, and more.
We’ll get started on your copy right after the tutorial so you leave with a solid outline that will make picking back up and finishing your copy as easy as can be. (Recorded if you can’t make it live).
Solid Templates
They say diamonds are a girl’s best friend but when you think about it, it’s actually templates! That’s because you can use these templates again and again to write copy that brings in all the cashola you want. After all, when was the last time diamonds did more than just sit there look pretty?
Templates make copy go faster and work better. Scared of sounding formulaic? Don’t worry... These templates are crafted so you can still infuse all your sparkly personality into the copy.
Hot Seat Calls
This is like graduate school, for copy.
If you love the idea of getting lotsa lavish praise and constructive feedback to make your copy the stuff of dreams, this is your time to shine.
Not only will you get personal attention, your copy repertoire will grow exponentially as you watch others get their copy reviewed by an A-list copywriter.
Assignments So You
Get It Done
Accountability, hallowed be thy name! One thing’s for sure—you ain’t falling through the cracks. Each month, you’ll have clear assignments with due dates so your copy gets written in time for it to get reviewed.
And we’ve got snazzy rewards like extra bonus sessions with Gio when you turn in your assignments on time.
Weekly Group Writing Time
Mama always said, “Get it on the calendar.” Okay, not my mom, but someone’s mom surely said it.
In these get-it-done sessions, you’ll meet with your cohort for a nice big block of quality writing time. If you’ve got writer’s block, just pop a message in the chat for a pep talk or copy advice.
Expert Feedback on
Your Copy
Before your high-level copy goes live, you’ll share it with an expert copywriter for review so you can feel confident about putting it out into the world.
You’ll get individual feedback with both strategic feedback and KEY line edits that will give you a practically unfair advantage when it comes to copy.
Hear that? It’s the sound of you becoming your own best copywriter.
Copywriting Community
Most copywriting programs toss you a stale template and expect you to go figure it out on your own.
That’s the DIY-or-die method, and it just doesn’t work.
We all thrive when we’re surrounded by others who are working on the same things as us.
You’ll get smart feedback quickly, so you get your writing done faster and better than if you attempted to figure it out all alone.
This is your go-to place to ask questions, get inspired, find accountability partners, and that third or fourth pair of eyes on your copy.
WHO’S THIS FOR?
Revenue & Reach is for business owners who know that copy can make or break their business.
Practitioners
Healers-turned-biz owners
Health Coaches
Naturopaths
Graphic Designers
Copywriters
Business Coaches
Social Media Managers
Bookkeepers
Web Developers
Branding Experts
Financial Advisors
Artists
Creatives… the kinds of folks that run brands with big missions.
Insert-your-biz here…In short, if you’re selling online, you will benefit from this level of bespoke copy support.
Perhaps you and the brand have grown up and now it’s time to revamp.
Or maybe you haven’t got all the foundations down yet.
One thing’s for certain—your business can’t survive long-term without copy that clearly calls out:
What you sell and why it’s the answer to your client’s prayers
Who it’s for (and who it’s NOT for)
Why your audience absolutely cannot afford to put this off
Why your reader needs to scoot the motherlovin’ cat off their laps and take action NOW…
And if you already have a copywriter, or get one while
you’re enrolled, they’re invited too.
If you want to make a meaningful difference
with your life and your work…
Gio Marcus is a sales copywriting expert and copywriting mentor who teaches high-converting copy to ambitious business owners who want to spin their sparkly personalities into high-converting Copy Gold.
Gio’s private clients are guests of Oprah, Marie Forleo & Sir Richard Branson; regularly featured on major TV shows and magazines, stars of their own Netflix documentaries, and winners of Oscars nominations for their health documentaries.
Between them, Gio’s clients have written over 35
New York Times bestselling books, translated into
190 languages.
Her copywriting students are a growing group of copy rebels who are redefining what it means to speak directly to the heart of your ideal client.
CLIENTS FEATURED in
Hi, I’m Gio!
I started my copywriting company in 2009 knowing nothing about the art and technique of copywriting. My first client actually sent ME articles about writing websites to help out! (To be fair, she only paid $200 for my services.)
If I can learn how to write copy, you can.
I have a Master of Fine Arts in Creative Nonfiction. And surprise, surprise… my storytelling ability turned out to be my greatest asset. For years, the internet’s most mission-driven and successful business owners have sought me out and trusted me to write high-stakes copy for them.
My sales copy has made my clients millions of dollars and helped them reach millions of people.
I’m proud to say that all my clients are helpers, making the world a better place. Most importantly, the copy never sounds like prefab jargon that’s so pervasive on the World Wide Web.
Writing fabulous, money-making copy means knowing what’s going on behind the scenes in the hearts and minds of your ideal client. It means understanding the psychology of your reader, and when they’re ready for certain information versus when it’s too soon. Timing is everything, especially with copy.
But just as critical is YOU having a safe place for you to learn, spitball ideas and have your copy reviewed by an expert before unleashing it into the world.
My teaching style is equal parts loving and truth telling—and because of this belief in nurturing what’s working, my students become confident writers quickly.
They get their copy D.O.N.E.!
They put it out there. It gets them clients. And the copy is never sleazy, canned, or high-pressure. It’s fun to write and it’s fun to read.
You don’t have to master copywriting to reach a boatload of the RIGHT people. You just need to learn the ropes and get the confidence that comes from consistency and guidance.
It’s going to impact you, those around you, and your clients. It’ll impact the people in their lives, too.
That’s the kind of ripple effect that changes entire generations.
I always say, “Life’s too short for crappy copy.”
Okay, that may be the first time I’ve said that, but it’s the truth, right?
SMALL GROUP SETTING
INDIVIDUAL ATTENTION & FEEDBACK ON ALL COPY PROJECTS
SPACE IS EXTREMELY LIMITED
The sooner you apply, the sooner you can get started with your one-to-one session with Gio and early bird perks like extra Hot Seat calls.
Highly-Effective
COPY TECHNIQUES YOU’LL LEARN
High-level messaging that’s as emotionally compelling as it is effective
The eloquent call-to-action
The non-cringy segway into a sale
From story to sold—in 300 words or less
Dynamic bullet points that answer objections
The “Swish”
“Super benefits” that go deeper to speak to the transformation
The life-changing magic of facts & stats
UX copy that gets even the skimmers on board
Anticipating objections before they’re even a twinkle in your reader’s eye
Outsmarting the “Curse of Knowledge”
The secret sauce that leads to million-dollar ads
Metaphors that seal the deal
Aspirational copy that speaks to the dream & still sells (versus rubbing sand in pain points)
The non-sleazy way to communicate urgency
Leaning into the “Curiosity Gap”
Articulating your Unique Selling Proposition
Outrageous risk reversals that work
Testimonials the do the heavy lifting for you
Conversion Rate Optimization
And much more!
“The template is something I can refer to over and over”
“I love Gio’s clear guide for me to use to create my copy. The template is something I can refer to over and over again as I revise my site.”
Kiana Diaz
“I’m sharing details in more vibrant language”
“Added confidence in my story has given me impetus to flush the juicy details out more. I’m sharing those details in vibrant language.
Gio has definitely upped my game considerably!”
Fair Portia
“More confidence in pitching and
speaking to clients”
“Revising my copy has made me more confident about pitching and speaking to clients!”
Kelly Hogaboom
“Increased self-confidence”
“Gio's worksheets break down exactly
what copy I need.”
Tobias Gurl
“Copy always seemed like a huge
mystery to me!”
If you feel a pull to expand your business, just step in and go for it! Gio is like such a kind yet persistent cheerleader. She’s just such a rocking support for people...
I don't want to market just for marketing. I wanted it to actually be about me. And that's what I love about Gio.
As a business owner, so much of who I am is woven into my business. So to be able to use my stories and experiences was perfect for helping me to connect to my audience.
I've been doing cooking for events and retreats and building community for a long time. I tie in food. I tie in politics. I tie in community. Food is the center of the wheel of so much of our culture, of our humanity, of environment politics, so I love that and I really tie that in. So when I generate that I'm generating community.
I also love seeing what other people are doing and getting inspired.
If you're on the fence, just say yes and go for it. Gio knows her stuff. She's done it. She's devoted a lot of her life to learning about copy, and how to help businesses thrive.
Carin McKay
Culinary Magic
“I would say absolutely join her program.”
There's so much at stake now more than ever with the state of the world. Part of the reason why I got into my line of work is because I was craving something more purposeful that I knew that I would contribute back to the world... a way that was unique to me.
Gio was super helpful with extracting the nuggets of what I was trying to say. Whenever I have an important piece of copy to work on, I always go to her. Being able to consult Gio's expertise, which
I definitely trust and think very highly of, is so important to me.
Sometimes I over-complicate things and she helped me learn to simplify and reduce down to what's most necessary...be more powerful than wordy.
I would say absolutely join her program. These skills are going to benefit you in more ways than you think. You can use them in everything.
Being able to deliver a clear message and actually say what you want to say will get you noticed and it’ll be better for everybody—you and your clients!
Anastasia Sauvage
Enneagram Coaching“I wrote my
lead magnet so fast!”
Fiona Seabell
“I can’t thank Gio enough!”
I’m good at my business and what I do, offering practical and effective healthcare to people with Chinese medicine.
However, when I decided to rewrite my website, I was clueless about how to do it. Going from an entirely word of mouth practice to one that engages patients utilizing copy on the internet felt quite daunting.
Gio quickly assisted me in cleaning up my copy, making my new website clean, clear, and engaging. I can’t thank Gio enough!
Renee Stucklen
Tucson Acupuncture and Wellness“It's some of the best work
I've ever done in my life.”
“I didn't realize how deep it would go. I won't say I didn't shed some tears cause I kind of did. It's been some of the best work I've ever done in my life.
I would definitely recommend this to people that are serious about upping their game, especially in this day and age where people are into digital and they only have a short amount of time to make sure their message hits and resonates.
I didn't realize at the time how much Gio was going to help me change and transform.
I didn't want to sound or be like everybody else, but working with Gio through her coaching, I have discovered I have a very unique voice and style.”
Cheryl Pershey
Better Team Strategies
“I’ve gotten really good at getting to the emotional core of my copy”
"What I really love about Gio’s style is that she helps people relax and just stop overthinking things and be themselves. A lot of people get stuck and can't get started.
It's very helpful with sales because copy does all of that upfront work. I’ve gotten really good at getting to the emotional core of my copy, why this matters.
Working with the right people is easier now because they found me, I didn't have to go look for them. It makes such a big difference when you have all that dialed in.
You don't have to sell aggressively because they found you because of the way you were writing. Then you end up just working with a lot of your dream clients.
Work with Gio. She has the experience, the street cred, the process. That's really unique. She’ll make you an awesome copywriter.”
Dori Martin
Stress and Resilience CoachFrequently Asked Questions
The official start is January 2022 and the mentorship is 11 months long.
This is the perfect amount of time to get confident writing high-converting copy. At the end of the program, you’ll have all the most important copy assets for your brand.
Yes! As soon as you join, we'll schedule your private kickoff session so you can get started on your hot shot messaging.
You'll also be invited to early bird Hot Seat calls where you can send in your copy in advance and get live feedback on your most important copy.
Another benefit of joining early? We have flexible payment plans when you join early. Book your call with Gio to find out all about it.
Yes! I highly recommend that all business owners know how to spot excellent copy. This way, even when you hire a copywriter, you'll be able to tell if what they're writing is effective.
That said, if you want to bring a team member or your copywriter into the program, they're welcome to join us. For free!
Revenue & Reach is a copywriting mentorship rather than a basic copywriting 101 course. You will glean beginner, intermediate, and advanced copywriting techniques in an integrated way as we go through each month's project.
Each month, we'll start out with a training session and you'll get started on a project together. You'll get clear timelines to turn your copy in for review, so if you crave accountability, you'll find it here.
Yep! Besides the concrete dates to turn in your copy, you'll have time to write with the group each week. And since much of what's behind procrastination is negative self-talk, you'll get lavish praise on your copy, which is, pardon the woo, healing as fuck.
You'll have plenty of ways to get feedback on your copy! You'll be able to turn your copy over to Gio and get positive and useful feedback during the Hot Seat calls. You'll also get written feedback on each of your copy projects towards the end of the month, before you publish it or send it to get designed.
Of course, you're welcome to workshop your copy with your other Revenue & Reach friends (who are going to become your biggest cheerleaders AND folks who are well-versed in giving both positive and useful feedback).
SMALL GROUP SETTING
INDIVIDUAL ATTENTION & FEEDBACK ON ALL COPY PROJECTS
SPACE IS EXTREMELY LIMITED
Get updates on enrollment and early-bird bonuses
A Few Last Words From Gio
Your business is, technically speaking, a ginormous part of your life. It’s an expression of your talents, and a way you give back to the world.
You fund your life with the money you make, and if you’re my kinda person, you’ll use the money you make wisely. (And of course you’ll splurge on a few choice luxuries. Because #EnjoyYourLife)
Perhaps you want to create a healing retreat center. Donate to important charities that are doing anti-racist work. Fostering senior dogs.
Or having more than enough to set the kid in your life up for college… and setting yourself up for retirement so those kids don’t have to do it for you.
There are billions of people in this world, and we’re more connected than ever.
You will never lack for clients when you’ve got brilliant copy that connects with people.
The sooner you do it, the more people you’ll reach and frankly, the more money you’ll make.
I’m excited to be by your side, cheering you on, helping you, giving you virtual high-fives, and being there to say, “I always knew you could do it!”
All my lovin’
Gio
Get O.M.G.! 5 COPY LESSONS FOR A HIGH CONVERTING SALES PAGE From a Multi-Million Dollar Sales Page Copywriter
Download this quick ‘n’ sassy guide to learn 5 copywriting lessons that’ll OMG your copy in the best possible way.